Scott Davis is the Chief Growth Officer of Prophet, and has over 25 years of brand, marketing and innovation strategy experience. He has worked with many leading brands including GE, Abbott, Motorola, J&J, Microsoft, Hershey’s, SC Johnson and Boeing.

Scott has authored several acclaimed books, including Brand Asset Management: Driving Profitable Growth Through Your Brands, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth and The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Drivers.

Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, and a guest lecturer at the University of Chicago, NYU, Harvard and Columbia.

Scott has a regular column in Forbes and is regularly featured in The Wall Street Journal, USA Today, BusinessWeek, Management Review and Advertising Age.

Scott earned a Master of Management from the Kellogg School of Management and started his professional career at Proctor & Gamble.

Session: Forum 3 – Innovating Health Experience

Date: 16 Jun